Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s Privacy Law designed for the protection of personal information in the hands of private sector organizations and provides guidelines for the...
Read MoreToday Ken Magill published this story about Bath and Body’s email acquisition program and how it grew to 10 million subscribers in less then 2 years.What you can learn from this story:Knowing your target audience is...
Read MoreA good way, and an easy way, to build relationships with your subscribers… Send them a birthday greeting… This year I received four such cards (one actually a physical snail mail card) from companies that I’m a...
Read MoreGmail’s official blog reciently posted a “Thanks for all the spam reports” to users for using the Report spam, and not Spam buttons. Here are their reasons you should be using these buttons:Reason #1: It gets...
Read MoreMany times you hear people talking about the “death of email” and how social networking and Web 2.0 sites and tools are going to make email a thing of the past. With news like this it proves that email will still be...
Read More