One in four messages trashed, and it’s your faultBy Ken MagillMagilla MarketingAugust 28, 2007Ken Magill writes a great article about the average delivery of email programs and a number of ISP Benchmarks, hot on the heals of...
Read MoreYahoo! has just announced an end to Yahoo! Mail Beta.John Kremer, VP of Yahoo! Mail, published earlier this morning on the Y! the corporate blog, Yodel Anecdotal. Also announced today is Yahoo’s text to email functionalty...
Read MoreKate, from One Degree, asks the question “When Should You Ignore the Blogosphere?”Every company should be monitoring the blogoshpere (internet) for their brand and the potential negative reactions that users are...
Read MoreEarlier this week Ken Magill talked about B2C Direct Marketers finally seeing the benefit of opt-in marketing vs. opt-out. Ken talks about the shift from 23% of Direct Marketer sending opt-out in 2006 to only 14% in 2007. These...
Read MoreStuffMagazine must really love this subject line, “Ivanka Trump is hands down the world’s hottest boss. Plus: The sexiest belly buttons.”, as they have used it in their last three mailings to subscribers:I wonder how...
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