CBSSports thought that they were and initiated a major list cleaning, by asking their subscribers how much email they wanted to receive. In April, CBSSports began re-opting subscribers who had been inactive for six to nine...
Read MoreMany questions are currently being asked about monitoring your email reputation and how to go about this.Here is a short list of way you can keep track on your own:Feedback loops – A service offered by a number of ISPs to...
Read MoreI saw this question posted to the Email Marketer’s Club today and I could not help myself, I just had to answer it here.Q: Whats the best way to build reputation on new IPs?A: The best way to build reputation, or to repair...
Read MoreOn September 5th the OMMA Award finalist were announced. The OMMA Awards honour the brand marketers, agencies and content providers who continue to push the potential of online advertising creative. These Awards celebrate the...
Read MoreToday the New Zealand ‘Unsolicited Electronic Messages Act’ goes into effect.Read this short checklist from Scoop:Step 1- CONSENT – You need the consent of the email recipient in order to send them email...
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