Gmail Changes

Over the weekend the team behind Gmail rolled out some significant changes to the web-mail client that could really negatively effect the client email viewing experience.

Luckily the team over at Smith-Harmon (a group way smarter then I when it comes to email coding) have identified these changes, and have a functioning work around, to the doctype setting in the Gmail web-client. Note this change will only have a negative impact on images being rendered by Firefox users in the Gmail web-mail client – IMAP and POP are not effected. This change causes all <img> tags to be displayed as text elements in email – resulting in the addition of white space around the image. This is similar to a problem many experience when rendering HTML emails in Hotmail using FireFox(Fix for Hotmail: <style>img {display:block;}</style>).

But the Gmail fix is not so easy… Gmail only supports inline style settings and will remove the content within tags ­resulting in a slightly more tedious fix of adding the following to all Image tags <style=”display:block”> (quotes included).

Here is an example:

    <img src=”http://www.example.com/client/images/logo.gif” alt=”CLIENT” border=”0″ height=”75″ width=”200″ style=”display:block”>

Note that this may increase the total file size for each email being sent depending on how many images are included.

** Thanks to Arron Smith from Smith-Harmon for this information.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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