Leverage Personalization

My latest piece is up on now: Leverage Personalization: Build on Your Existing Email

The Opportunity

Marketers have long recognized that the best results come with the ability to deliver targeted communications to prospects and customers.

However, according to a 2008 Aberdeen Group study, while 96% of surveyed companies believe that email personalization improves marketing performance, fewer than 40% actually take advantage of its full potential.

Build On Your Existing Email

Your customers (and prospects) have come to expect relevant and timely email – in other words personalized email. And, the more you interact with them, the more they come to demand personalization from you.

More after the Jump >

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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