NEW Report: 2009 Email Marketing Benchmark Guide

MarketingSherpa brings us the latest installment of their annual Email Marketing Benchmark Guide.  Having only read the Executive Summary, all I can say is that I can’t wait to see the full report.

The summary teaser graphs include discussions around; 

  • Email in a Down Market – How you plan on moving forward with your program
  • Attitudes towards email budgets – Who knew those that are pessimist towards email will invest less then the optimists (thankfully this group is the majority)
  • Offering tangible benefits or offers are what consumers are really after when providing you their email addresses
  • and, Lastly a heat graph showing that proper use of image disabled techniques (ex: alt tags and image size tags) can really help your email succeed.

The full report costs $397 USD and contains the following:

  • 205 Charts, 66 Tables and Images
  • 8 Eyetracking Heatmaps
  • Research from 1,763 real-life marketers
  • 6 new Special Reports including 12 Point Plan to Increase Email Performance
  • 8 New “Notes from the Field” Case Studies

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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