Optimize Your Mix: Five Lessons from Email Marketing

Chris Carder discusses how you can achieve an optimal ‘marketing mix’ in your marketing channels, specificly when dealing with the differences between new media and traditional media.

Chris discusses five lessons for defining the right mix:

1. Always Deliver Relevant Content and Segment
2. Collect Your Customers’ Permission: They Demand It
3. Test. Measure. Test. Measure.
4. Focus on “Relative Time” Rather Than on “Absolute Time”
5. Integrate with Business Applications

Read the full article here.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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1 Comment

  1. Hey the information is really good..!
    i will try to implement those points in my Business emailappenders.com

    Post a Reply

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