Resources for Building Permission-Based Marketing

The introduction of the Do Not Call List provides a great opportunity to re-examine your marketing mix – and ensure that customer permission is built into your activities. Developing permission-based marketing involves addressing privacy (and relevant legislation). Here are some targeted resources that will help you –

  1. The three ways that privacy shapes your email marketing strategies and day-to-day marketing tactics.
  2. The Marketer’s PIPEDA Checklist – developed by ThinData in partnership with privacy experts Nymity, Bennett Gold, LLP Chartered Accountants and the law firm of Lang Michener, LLP.
  3. Additional details about the Do Not Call List – including survival strategies and exemptions.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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