Resources for Building Permission-Based Marketing
The introduction of the Do Not Call List provides a great opportunity to re-examine your marketing mix – and ensure that customer permission is built into your activities. Developing permission-based marketing involves addressing privacy (and relevant legislation). Here are some targeted resources that will help you –
- The three ways that privacy shapes your email marketing strategies and day-to-day marketing tactics.
- The Marketer’s PIPEDA Checklist – developed by ThinData in partnership with privacy experts Nymity, Bennett Gold, LLP Chartered Accountants and the law firm of Lang Michener, LLP.
- Additional details about the Do Not Call List – including survival strategies and exemptions.