Resources for Building Permission-Based Marketing

The introduction of the Do Not Call List provides a great opportunity to re-examine your marketing mix – and ensure that customer permission is built into your activities. Developing permission-based marketing involves addressing privacy (and relevant legislation). Here are some targeted resources that will help you –

  1. The three ways that privacy shapes your email marketing strategies and day-to-day marketing tactics.
  2. The Marketer’s PIPEDA Checklist – developed by ThinData in partnership with privacy experts Nymity, Bennett Gold, LLP Chartered Accountants and the law firm of Lang Michener, LLP.
  3. Additional details about the Do Not Call List – including survival strategies and exemptions.

Author: Matt V - @emailkarma

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