Recognizing the sender

Recently I subscribed to a email newsletter from a consulting group that offers best practices to blogger… This organization was actually started by a well known email marketer, bonus in my eyes from a content perspective… However you’ll notice from the messages below that the most important of the five R’s is being broken; Recognition.

All of these messages are being delivered from an individual, someone I don’t actually know, and not the company i have a relationship with… Only after I open the message to see the content do I realize which company it is actually from.

The big problem with that is according to the ESPC79% of the respondents said they hit the “report spam” button when they don’t know who the sender is.

Last item to note; each of these messages is address; “Dear Valued Subscriber” The lack of personalization is somewhat disturbing, considering I have provided my name at least once during the registration process, either for the newsletter directly of a webinar hosted by this company.

Lesson: Value your subscribers, Personalize the messages you send to them and “BE RECOGNIZABLE”.

Click for larger Image:

The more I write about this the more I realize I should just unsubscribe.

ps. sorry for the small image :S

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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