DMA investigation of the EEC is in

As mentioned in the previous Direct Mag article the DMA planed on investigating Earth Day mailings sent to the the EEC’s member base (For those that didn’t get the letter, Laura posted the full text here), and implement some changes to the way the EEC operates. I’ve noticed some odd things contained within the letter:

  1. Quote: “We have also determined that the list was not directly provided to VIV magazine, but to VIV’s hired electronic fulfillment company. Because the current eec co-chair, Jeanniey Mullen is employed by VIV
    * [From: Viv Magazine Digital –] – Zinio is where Jeanniey works not Viv – Zinio was the fulfillment company.
  2. Quote: “We also understand that some people received two notification emails instead of the intended one.
    * I got THREE messages – view the messages here: EEC: Good Intentions Gone Bad

Too bad these discrepancies are here, I would have been happy with the answer otherwise 🙁

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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1 Comment

  1. Great observations!

    I didn’t catch the Viv / Zinio slip. Apparently, the DMA didn’t either. And really, don’t you think that they should have?

    When I got this email, I had really wished that there was another way to get the word out. Think about it, The original email(s)was / were sent on April 2nd – more than two months before this email.

    Honestly, after two months I had forgotten about it – This email was a reminder that someone made a mistake and everyone who received the email had another opportunity to be reminded and rehash it all over again.

    I think the DMA just waited too long.

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