SenderScore Blacklist Follow-up

Today I received a messages from George Bilbrey, VP and General Manager, for Return Path someone I have known personally for quite some time and who’s opinion I respect. George has sent me some additional information and a number of points for clarification regarding the posting: SenderScore Whitelist or Blacklist? yesterday.

Here is what he has to say:

  • The blacklist is based on more than the summary Sender Score on average, IPs on the blacklist have a score much, much less than 70.
  • There is not a direct relationship between the blacklist and Sender Score Certified.
  • You can’t buy yourself off the blacklist with Sender Score Certified and it is not possible to be on both the blacklist and qualify for SSC.
  • We don’t pitch any of our services to folks who have contacted us because they have been blocked.

George also mentions that the data are used by both, the blacklist and SenderScore Certified, are pretty much the same (some additional data is supplied for the Sender Score Certified clients).

Please share your experiences, if you have any, with these services and the processes you encountered by leaving a comment or emailing to contact.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.