OneDegree | Using Email to Build Trust

Yesterday my first post to OneDegree went live.

You will find five practical short and long-term tips to help marketers build your email messages and programs that will encourage recipients to accept, open and act upon email.

These include:

  1. Gather and Respect Consent.
  2. Be Patient. Be Methodical.
  3. Be Clear.
  4. Provide Valuable Options.
  5. Manage Expectations.

Read Using Email to Build Trust here on OneDegree.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.