It could happen to you…

Vertical Response reciently wrote about a site that duplicated their Corporate webpage and was sending “some particularly annoying sounding political spam[1] email under there brand.

VR did the right thing by contacting the companies involved and getting their facts set straight about the duplication and underhanded actions taken in there name…

An important lesson can be learned here – be aware of your brand and monitor what people are saying about you…

Read our tips to Help monitoring your brand.

[1] Richard, Manager of ISP Relations and Policy enforcement at VR

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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