Advanced Email Marketing Checklist
Anna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes check boxes that actually work – print this list and tick them off as you add them to your program.
Key items to include in your program:
- Preference center
- Lifecycle emails –Welcome to Sunset
- Emails render well with images off – This is a must
- Automated email hygiene process
Read the full list here
