Anna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes check boxes that actually work – print this list and tick them off as you add them to your program.
Key items to include in your program:
- Preference center
- Lifecycle emails –Welcome to Sunset
- Emails render well with images off – This is a must
- Automated email hygiene process
Read the full list here