Advanced Email Marketing Checklist

Anna Billstrom, over at Adventures in Email Marketing, published this great checklist on the features included in an advanced email marketing system. The list includes check boxes that actually work – print this list and tick them off as you add them to your program.

Key items to include in your program:

  • Preference center
  • Lifecycle emails –Welcome to Sunset
  • Emails render well with images off – This is a must
  • Automated email hygiene process

Read the full list here

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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