It can be done, I’ve seen it. Recently Goodmail launched a new feature for their email certification platform, one that would allow video in email. However if you don’t have the marketing budget for certification you can always try this…Converting video to an animated gif for email.  I found this posted in the Email Marketers Club yesterday, by way of StyleCampaign‘s blog, as a potentially viable way to get a...

Well 2009 is officially here – Happy New Year to you all and thanks for sticking around over the break. Just a quick post to start of the year with a few things I noticed over the holiday’s regarding email trends: Lots of discounted offers and free shipping this year, Good use of “# of days left for shipping/shopping online”, Some retailers really revved up their email volume the last 5 weeks before the holiday...

On Monday I was reading my friend Kate’s Blog: My Name is Kate, where she talked about the latest in security features being implemented by PayPal Canada… Verisign digital security keys (shown to the right). These digital key fobs generate a new six digit random number, every 30 seconds, on the command of a push button. PayPal US has had these for some time, I wrote about them back in March, but they have never been...

Nothing gets my attention better, than when I read an online article asking me if I have an email addiction. In the article written by author JR Raphael of PC World, on Wednesday, October 15, 2008: http://www.pcworld.ca/news/column/fb230565c0a80006005bcf3a7c72038e/pg1.htmRaphael states that there are certain signs of an email addiction. He stated that people will check their e-mails more than once an hour, feel the need to respond to...

A great post by Mark today over at Email Marketing Reports, and I’m not just saying that because I was quoted in it. Mark answers several key questions around certified (or accredited) email messages and programs including; What is my current deliverability? How does improved deliverability help? Does certification make sense? Who are the prime candidates for certification? Mark mentioned there may be more articles related to this...