Well it’s official the Yahoo! Feedback loop is now officially up and running. NOTE that your mail must be DomainKeys or DKIM signed to apply for this service. Return Path is once again at the helm, managing this for Yahoo! along with several other popular ISP FBLs we talked about before. With this addition the total for Return Path hosted FBLs is now six; Comcast, Cox, USA.net, Excite, Mailtrust and now...

Just announced today the DMA has partnered with Return Path to help members authenticate email. The new Email Reputation Registry will enhance these offerings by making the monitoring and compliance process fully transparent to member companies by giving them access to the monitoring data, reports, and alerts for their IP addresses and domains. This transparency should accelerate adoption of email authentication for email marketing and...

Return Path is reporting that as of January 2009 Yahoo! will be using the SenderScore Whitelist. To Quote Alex Rubin, VP Business Development with Return Path: During the first week of January, Yahoo! will begin using Sender Score Certified status in their filtering decisions. This means that Sender Score Certified members will receive preferential treatment in reaching the inbox at Yahoo! Mail. Also SenderScore users will begin to receive...

What would you think if you received a message like this (click for larger image)? Bad code, one time issue, missed a table tag?  Probably – but this happens to be a weekly occurrence within the Gmail webmail client for EBGames  Who do you blame?  Gmail for their email rendering support (Email Standards Project: Gmail Report) or the marketer for failing to test their message in one of the most popular webmail clients?  I...

Today marks the launch of Reputation Radio, the Return Path podcast.   The description of this episode accouding to The Return Path Blog:  In this week’s episode you’ll hear George Bilbrey and Robert Barclay discussing our Reputation Benchmark Report and Bonnie Malone sharing a cool email idea from eBay. Future episodes will feature our experts talking about spam traps, mobile marketing, international email trends and much,...