Late in 2011, Gmail started displaying the reasons why they had marked a message as important. They have now gone an additional step and started displaying reasons for placing a message in the junk folder. While this information is obviously targeted towards end user education, it will also be useful for email marketers to understand how their marketing communications are being perceived by Gmail and their users. Here are some of the...

The moon and the stars have aligned and I have an opening on my team at work… Manager, Delivery and ISP Relations (Full Details): The Manager, Delivery and ISP Relations reports to the Director, Delivery and ISP Relations [That's me!] and is responsible for learning, documenting and educating internal client and reports on the latest developments in online/mobile marketing and privacy. As well, the incumbent leads investigations into...

Over the weekend I attended PodCamp Toronto 2010, where I hooked up for this interview with Jeff from the Email Guide. We discuss: The issues facing people using eMail marketing such as pushing the envelope of permission – you can’t transfer permission from one organization to another. List rental done right means simply sending/placing an ad in someone else’s eMail list/campaign message in order to drive subscribers to your...

It’s been noted several times in the last few days that legitimate email marketers need to take a stand and hold the banner high on doing the right things… and then you get an email like this… Our Privacy PolicyThe Blitz mailing list is up-dated daily but who has time to fiddle around with permission requests? If you don’t want to be on the Blitz list, please click the link below to unsubscribe This is the problem...

My good buddy Rick Buck sent this over yesterday and it was so funny I had to share (with permission of course). ‘Twas the month before Christmas, when all through the land,marketers were scheming to hit year-end plans. Their e-mails were designed in great detail and care,in hopes that all of their customers soon would be there. Mail the entire list. Mail them all!Mail away! Mail away! Mail away all!” The executives were nestled all...