Is your bank protecting you?
Mar07

Is your bank protecting you?

With all of the recent conversations and articles about DMARC and Authentication I thought I would run a quick scan of the banking landscape in Canada. I took a quick look at the top 5 banks in Canada and the Bank of Canada, Canada’s central bank, added mainly because of a recent phishing warning message they posted this week. The test is only on the corporate domain for each brand as many of the banks have sub-domains sending...

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Yahoo announces upcoming DMARC changes
Feb29

Yahoo announces upcoming DMARC changes

This evening Yahoo Inc announced, on the DMARC discussion lists, that as of March 28th that several of the DMARC records for their international domains will be switching to p=reject. This is in alignment with their current policy records for yahoo.com, which was changed in 2014. When Yahoo originally made these changes it cause come issues for email marketers using their yahoo.com email address with their ESPs not being authorized to...

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Increased importance on Authentication
Feb22

Increased importance on Authentication

On February 9th Google updated an old post detailing email authentication adoption from 2013 (90% of all emails authenticated at the time) to show freshly updated 2016 numbers. This updated data reveals that 97% of all emails received by their services are being authenticated with at least one form of authentication. Traditionally not authenticating your emails didn’t really hurt your email deliverability, it definitely did not...

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CASL Countdown: Week 12 identify your email sources
Apr14

CASL Countdown: Week 12 identify your email sources

This is all about email this week, and identifying where your emails are originating from. With all the talk about DMARC recently and how Yahoo! broke the internet (they didn’t, just a very small portions of it) it seems like a fitting week to discuss how you can track your email campaigns. A good portion of CASL compliance will come down to understanding your email patterns and being able to track the approved messages your...

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CASL Countdown: Week 18 Getting Started
Feb27

CASL Countdown: Week 18 Getting Started

Hopefully Canada’s Anti-Spam Legislation (CASL) is not a surprise to you at this point. CASL’s Enforcement start date is rapidly approaching (July 1, 2014) and over the next several weeks I’ll be giving you tips on things to accomplish each week as a way to help you get your Digital Marketing Programs ready and compliant with the legislation. These tips are based on many discussions with marketing professionals,...

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