Q&A: An Offer In A Confirmation Message

Q: Dear EmailKarma.net, We’ve been sending confirmation emails with a thumbnail view of one of our newsletter articles the registrants will receive as part of our email program. What are the ramifications of switching the article thumbnail for a thumbnail of one of the actual offers that we would be sending? Here are a sample of what we are considering: Thank you for opting in to receive our email communications. To complete the...

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Smith-Harmon Releases Retail Welcome Email Benchmark Study

Smith-Harmon, reciently announced the release of the Retail Welcome Email Benchmark Study.  Taking a look at welcome email programs and best practices among a number of major online retailers. Given the opportunity to build trust between the consumer and the marketers, it’s unfortunate that so many still don’t seem to be taking advantage of these messaging programs. Smith-Harmon’s study of the welcome programs of 112 of...

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When it is ok to use FWD: in your email subject line?

In truth never… Unless you meet this one criteria: You are forwarding an email to someone else from your own email account. You should never use this in a commercial or bulk broadcast. Yes that even includes your forward to a friend campaigns. If it’s not a forward, don’t label it one. Today’s topic comes from a post I read over on the Email Marketing Lounge titled: “Who Said the Political Season was...

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Virginia Spam Law Roundup

Lately I’ve been putting links in my delicious feed (available via RSS or email only – Subscribe on the right sidebar) to a number of sites that have written and commented on the recient court rulings where the Virginia Supreme Court declared the state’s anti-spam law unconstitutional. By doing so they automatically reversed the conviction of a man once considered one of the world’s most prolific spammers. Va....

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Comments from a far

Found this website kinda of randomly, while researching some PIPEDA information… It talks about several Key factors for marketers when looking to market to Canadians – a report published by Marketing Sherpa. Some of the tips are very funny; our strong relationship with hockey is mentioned a few times, and the “Looooong” winters – LOL – that we have here and the “Short” summers…...

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PSA | New Rules take effect today

Just a quick Public Service Announcement, the new rules announced by the FTC for CAN-SPAM changes take effect today. To recap the changes here are a number of good resources to review can be found here: EmailKarma.net: CAN-SPAM Rule Clarification The Internet Patrol: New CAN-SPAM Rules Effective This Month Require Single Action Opt-Out, Designated Senders, and More Shop.org: CAN-Spam Rules – What They Mean to Retailers Internet...

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