On January 26th, at the Canadian Institute’s Advertising & Marketing Law Conference, I presented the following presentation alongside Wally Hill – VP Public Affairs and Communications from the Canadian Marketing Association – where we discussed the current status of Canada’s Anti-Spam Legislation (CASL), provided some guidance for compliance as the law and regulations as they are now drafted, comparisons to...

As part of the official process to launching Canada’s new Anti-spam legislation Industry Canada has released their definitions and regulations for C-28 (aka. CASL, FISA, ECPA). The Highlights are as follows: Personal Relationship: Where an individual has met with the person to whom the message is sent in a non-business context, and where there is evidence of non-commercial communication between the individuals within the previous...

Last week while Canada was busy Celebrating it’s 144th Birthday the Canadian Radio-television and Telecommunications Commission (CRTC) gave the Email Marketing world a little gift! There draft regulations for the Canadian Anti-Spam Legislation (aka CASL). These draft regulations address a number of items around the required content of a commercial electronic messages; Identification of the sender or entity sending the message, Postal...

On May 5th I presented, along with Shaun Brown (nNovation), at the IAPP Canada Privacy Symposium 2011 this presentation on Building an “eMarketing Policy Building Workshop“. We discuss the Canadian Anti-Spam Legislation, List building tactics, Privacy policies, Analytic and a few other items to consider when building your online eMarketing Programs. Take a look at our deck and let me know what you think: e-Marketing...

I’ll be speaking at a great event coming up in June, and again in September, regarding the Canadian Anti-spam Legislation. Come out and join us while learning how the new rules targeting spam change emarketing best practices. Join Canadian and US Legal and Business Experts for a One-Day Conference on Canada’s New Anti-Spam Law (CASL) and What It Means for You, Your Clients, Customers and Business. Dates: Thursday, June 16, 9:00am...

Recently I hosted a webinar regarding the new Canadian Anti-Spam Legislation and we had some fantastic questions – and there is one I just have to share: Q: When verbally collecting email addresses at a POS from our customers, does this count as Deemed or Implied consent? A: It comes down to how the question is asked and the information about your email program that is shared by the Customer Service Representative. For a consistent...