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I was passed this great site today that goes the extra mile when providing instructions to their email members when they are opt-in to receive the weekly newsletter. Visitors are presented with a pop-up box promoting users to...

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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers – Kath Pay