APRF: A New Look at Email Performance
Email senders have access to plenty of information about what happens while email is being delivered. Authentication results tell us whether SPF, DKIM, and DMARC…
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Tag: email deliverability
The Minimum Email Authentication Every Brand Should Implement
Email authentication has evolved from a best practice into a business requirement. Whether you send newsletters, receipts, password resets, or marketing campaigns, your domains should…
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Checklist for Staying Out of Trouble
This is a little teaser for an upcoming Podcast episode. Chris and I covered far more than this short checklist, and the full episode will…
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Yahoo Sender Hub Introduces New Tools
Yahoo has launched Sender Hub Insights, a new dashboard offering marketers a closer look at how their mail is performing across its ecosystem. At a…
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DMARC Alignment: Strict vs. Relaxed
Master DMARC alignment with strict vs. relaxed modes for SPF/DKIM. Enhance email security and deliverability effectively.
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Domain Warming and the Importance of Domain Age
Learn why domain age, warming strategies, and IP reputation are crucial for email deliverability. Avoid pitfalls with fresh domains, cousin domains, and spam triggers.
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GPT: A New Look at Spam Complaints
Google Postmaster Tools recently unveiled a significant update that offers domain owners a more in-depth view of their spam complaint rates as part of their…
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