RetailEmail.Blogspot: has just releases the Retail Email Subscription Benchmark Study covering a number of items and practises around; opt-in methods, communication preference setting and first points of contact with new subscribers.

Here are some interesting facts reported on in the study (how do you stack up?):

• 12% or major online retailers are providing a sample newsletters at time of sign up

• 28% of retailers offer multiple content selections

• Subscriber’s name and zip code are the most commonly asked for information by retailers

Find the full study in the EEC’s Whitepaper room (login required)