Retail Email Subscription Benchmark Study

Posted by Matt V - @emailkarma | Jul 25, 2007 | 0

RetailEmail.Blogspot: has just releases the Retail Email Subscription Benchmark Study covering a number of items and practises around; opt-in methods, communication preference setting and first points of contact with new subscribers.

Here are some interesting facts reported on in the study (how do you stack up?):

• 12% or major online retailers are providing a sample newsletters at time of sign up

• 28% of retailers offer multiple content selections

• Subscriber’s name and zip code are the most commonly asked for information by retailers

Find the full study in the EEC’s Whitepaper room (login required)

About The Author

Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.