Optimize Your Mix: Five Lessons from Email Marketing

Posted by Matt V - @emailkarma | Aug 28, 2008 | 1

Chris Carder discusses how you can achieve an optimal ‘marketing mix’ in your marketing channels, specificly when dealing with the differences between new media and traditional media.

Chris discusses five lessons for defining the right mix:

1. Always Deliver Relevant Content and Segment
2. Collect Your Customers’ Permission: They Demand It
3. Test. Measure. Test. Measure.
4. Focus on “Relative Time” Rather Than on “Absolute Time”
5. Integrate with Business Applications

Read the full article here.

About The Author

Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.