My latest piece is up on OneDegree.ca now: Leverage Personalization: Build on Your Existing Email
The Opportunity
Marketers have long recognized that the best results come with the ability to deliver targeted communications to prospects and customers.
However, according to a 2008 Aberdeen Group study, while 96% of surveyed companies believe that email personalization improves marketing performance, fewer than 40% actually take advantage of its full potential.
Build On Your Existing Email
Your customers (and prospects) have come to expect relevant and timely email – in other words personalized email. And, the more you interact with them, the more they come to demand personalization from you.
