My latest article on deals with the upcoming ”Do not Call’ legislation in Canada and how you should prepare your communications programs to deal with this.

How to Leverage the Do Not Call List to Enhance Your Marketing

By Matthew Vernhout

Is your company optimizing the potential of permission marketing? The introduction of the Do Not Call List (DNCL) regulation will certainly compel senior marketers like you to think about this question.

With the DNCL set to be launched on September 30, 2008, you want to make the most of the time you have to call your customers. Take this time to contact the customers that are the most valuable to your firm. When you call them, make sure you verify their contact information and obtain permission to contact them through one or all of your communication platforms (telephone, email or direct mail).

Read the full article.