Press: Inbox Marketer Adds New Manager of Deliverability, Chief Privacy Officer (CPO)
Jun24

Press: Inbox Marketer Adds New Manager of Deliverability, Chief Privacy Officer (CPO)

Guelph, Ontario (June 24, 2013) Inbox Marketer today announced the hiring of Matt Vernhout, who joins the company as its new Manager of Deliverability, Chief Privacy Officer (CPO). With over 10 years of email marketing experience, Matt will lead Inbox Marketer’s privacy and deliverability teams. “As new privacy regulations emerge and ISPs become more stringent with their spam filtering processes, we want to ensure that...

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IAPP Canada’s Privacy Symposium
May31

IAPP Canada’s Privacy Symposium

Last week I presented at the annual IAPP Canada Privacy Symposium, along side Shawn Brown of nNovation LLP, where we discussed CASL compliance auditing. Discussion description: Canada’s Anti-Spam Legislation establishes complex new rules for anyone sending email or other forms of electronic messaging, which is reinforced with significant penalties for non-compliance. Now that regulations under the legislation are nearly finalized, it...

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Organizing your email to increase productivity
Apr25

Organizing your email to increase productivity

Many people Struggle with organizing their inboxes and productivity loss caused by the seemingly never-ending stream of emails being sent to them. Around the office I am often ask for tips regarding organizing the inbox… See I get a ton of email, several hundred a day (including alerts, notifications, commercial email and one-to one communications), everyday and I usually only have a few messages at a time in my inbox that are...

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CRTC Informal Consultation Report Released
Apr19

CRTC Informal Consultation Report Released

Back in February I was invited to Ottawa, as part of my duties with CAUCE, to attend a session hosted by the Canadian Radio-television and Telecommunications Commission (CRTC) about CASL enforcement and some of the clarifications and Guidance that was previously published last October. I felt the sessions went quite well and the mood in the room was typically very positive, but mixed with a touch of apprehension because of the number...

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How to add Glyphs to Email subject lines
Apr15

How to add Glyphs to Email subject lines

Email marketers constantly strive to find new ways to get their emails noticed, opened and clicked by end users. With more and more businesses embracing email channel to communicate with customers, it becomes even more important for marketers to innovate and try new things. One of these new techniques, you might have noticed, is to use glyphs or symbols in email subject lines. Marketers do this to try and stand out in the crowded...

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