True Domain Closes It’s Doors

Anti-phishing and domain reputation monitoring service True Domain sent this note to all subscribers on Friday stating that the service would be shutting down over the weekend. The service was used by Gmail, Yahoo, Fastmail and Operamail to Protect users from phishing and to report back to brand owners on the number of successfully authenticated emails, failed messages and source of email messages. Full message below: I regret to...

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You’re Doing It Wrong
Aug02

You’re Doing It Wrong

It’s not very often I call out bad practices in email marketing, I’m more of a positive news kind of person, but in today’s review of my inboxes I found this wonderful nugget of email worst practices. Back story: I like to provide tagged email addresses to every company I give an email address to and I have used a number of services to manage this in the past, at least three years ago, but no longer as I have my own...

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EmailKarma.net is 4 Years old!!
Jul12

EmailKarma.net is 4 Years old!!

It seems like just yesterday I started writing about Email Marketing and the best practices that mailers need to follow in order to get email delivered. Four years later I’ve branched out to cover Social, Privacy and trending (Although I admit I need to do more of this). It’s been quite a joy ride and I’d love to see where it continues to take me. Some highlights: I launched a Comment Spam Black list for Bloggers...

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Industry Canada Regulations for CASL
Jul08

Industry Canada Regulations for CASL

As part of the official process to launching Canada’s new Anti-spam legislation Industry Canada has released their definitions and regulations for C-28 (aka. CASL, FISA, ECPA). The Highlights are as follows: Personal Relationship: Where an individual has met with the person to whom the message is sent in a non-business context, and where there is evidence of non-commercial communication between the individuals within the...

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Q&A: Why don’t you follow me on Twitter?

I got this question the other day via email…Q: Why don’t you follow me on twitter? I follow you, are you a twitter snob? A: After checking in on the senders profile I quickly answered with “You use the Default Icon for Twitter, and I don’t follow people with the default icon” (Clarification: I do follow a very select number of people with the default icon but they are people I personally know). Does that...

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CRTC Posts Regulations For CASL
Jul05

CRTC Posts Regulations For CASL

Last week while Canada was busy Celebrating it’s 144th Birthday the Canadian Radio-television and Telecommunications Commission (CRTC) gave the Email Marketing world a little gift! There draft regulations for the Canadian Anti-Spam Legislation (aka CASL). These draft regulations address a number of items around the required content of a commercial electronic messages; Identification of the sender or entity sending the message,...

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