Author: Matt V - @emailkarma

Defining Spam – four ways

Mickey, ran this article today on the definitions of spam (as used by various anti-spammers), prompted by an ongoing discussion around the quality of several differnt blocklists being measured by DNSBL.com. The four...

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Upcoming Webinars 2007

Some upcoming sessions to consider attending.SITEBRAND:12 Can’t Miss Email Strategies for Online RetailersElastic Path Webinar with Sitebrand’s Carolyn GardnerThursday, November 8, 2007 9 am PST/ 12 pm EST –...

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Going Viral?

With the holiday ecard season approaching and the ever popular Subservient Chicken still on the loose you need to be prepare your viral marketing program to be a success. The Agency Blog has compiled a Top 6 things not to do...

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Deliverability Inferno: Helping Email Marketers Understand the Journey from Purgatory to Paradise – Chris Arrendale
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success – Chad White
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers – Kath Pay