My Second article is up on OneDegree today and answers these questions:“How do we know that we have a good list?” “How do we maintain our list?” “How can we repair our list?”Read Optimizing Your Email List For Better Campaign...
Read MoreThe Authentication& Online Trust Alliance (AOTA http://www.aotalliance.org/), is publishing an industry wide survey of solutions, services and products which support email authentication. The goal is to demonstrate...
Read MoreToday MediaPost ran this article, When ‘Best’ Practices Become ISP Law, commenting on many of the best practices and requirements that are published by ISPs and their required sending practices for mailers. As with most best...
Read MoreGmail adds coloured labels to the latest product update.This is a great feature if your looking to organize your inbox and pick out those high priority notices and separate them from your average piece of bacn.Effectivly using...
Read MoreHow do you define it? The Email Marketers Club wants to know (login required).Join us for the conversation surounding the use of these words, as we try to determine if there is a ‘standard description’ for these...
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