Today Google announced that they have been given the go ahead from the FTC surrounding the purchase of DoubleClick.Google Points to six main factors in this decision:Transaction was cleared with no conditionsGoogle and...
Read MoreTamara over at BeRelevant interviews Stefan Tournquist from Marketing Sherpa on their latest metrics report that were recently published.Listen to the interview here.Several relevant Items are discussed; mailing frequency,...
Read MoreMarketing Sherpa has released their annual Wisdom guide, the 5th to be exact, and its full of great tidbits on how to improve your campaigns and email programs. These are real examples of people making changes to their email...
Read MoreJust in time for the holidays – some very common spam items put to song.[youtube=http://www.youtube.com/watch?v=ReUs8YTVTKg]YouTube Link
Read MoreToday I received a messages from George Bilbrey, VP and General Manager, for Return Path someone I have known personally for quite some time and who’s opinion I respect. George has sent me some additional information and a...
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