Author: Matt V - @emailkarma

The Five Rs of Email (Day 5)

Day five… Lets start with a quick refresher on the Five R’s of email; Reputation, Recognition, Readability and Relationships have already been covered, but what happens when they are all put together and used...

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The Five Rs of Email (Day 4)

So far I’ve covered the first three R’s to email by talking about Reputation, Recognition and Readability. These three items are the foundation to the Relationship that you build with your subscribers. By building...

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The Five Rs of Email (day 1)

There are a number of factors that effect your delivery on a daily basis, and I’m going to talk about five of them, surprisingly they all start with R. Over the next week I’ll be talking about each and how these can...

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