Recently there was a report released (DMNews) about the use and understanding of the “Report spam” button by consumers and that they actually report legitimate email as spam. This is not really a surprise, experience...
Read MoreFood for thought:I ran across this question today on LinkedIn’s Answer pages… My first thoughts agree with the best answer I see so far reads:Relevance is Queen.You can have all the content in the world, but if it...
Read MoreGreat example today on getting users to enter a contest and using the data you already have to make it easy.My Internet provider is running a contest for a free trip to Las Vegas to attend some VIP events, in a joint promotion...
Read MoreToday I found some new information sources to read courtesy of our friends over at Microsoft:Windows Live Hotmail Technical Support Blog – The official technical support blog for Windows Live Hotmail and the Live Mail...
Read MoreThere are a few things that annoy me more then blatantly lazy; marketing, targeting and/or segmenting when it comes to email marketing… one of these things happened to me today.When targeting promotions to individuals based on...
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