Are you an Email Addict?
Laura – from Word to the wise – tells the story of an email marketer that is addicted to sending email, to the point that they just can’t stop doing a bad thing. Apparently sticking your hand in the fire and...
Read MoreAuthor: Matt V - @emailkarma
Yahoo Talks to the common folk…
… and apparently many delivery people as well (I recognize many of the handles used in this discussion). Unfortunately I was not able to attend the event, with Yahoo’s Lead Anti-spam guru – Mark – and...
Read MoreOpen Letter to Email Marketers
Dear Email Marketing Manager,As an avid email connoisseur I have several issues that I’d like to bring to your attention. Please understand that I’m only calling you out for your own good.Issue #1 -Send me engaging...
Read MoreShiny new Postmaster site
Another ISP has jumped on the band waggon (that’s a good thing) with a shiny fresh postmaster page, complete with RSS updates. Comcast’s Postmaster page is now live go subscribe to their RSS feeds* and stay current...
Read MoreWhat is the life span of an email address?
I’m looking for some information on the average life span of a consumer email address. Reports from Fresh address’ ECOA program show that the average email list churns about 30% a year.My reports tend to agree with...
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