Author: Matt V - @emailkarma

Know Your Audience

I was passed this great site today that goes the extra mile when providing instructions to their email members when they are opt-in to receive the weekly newsletter. Visitors are presented with a pop-up box promoting users to...

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Two times the reach

I happened across this joint mailing program today, somewhat by chance, between Shoppers Drug Mart and ESSO. Shoppers is running an event where a consumer has an incentive to spend 75$ on goods in their stores and then become...

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