Gmail Changes
Over the weekend the team behind Gmail rolled out some significant changes to the web-mail client that could really negatively effect the client email viewing experience. Luckily the team over at Smith-Harmon (a group way...
Read MoreAuthor: Matt V - @emailkarma
Know Your Audience
I was passed this great site today that goes the extra mile when providing instructions to their email members when they are opt-in to receive the weekly newsletter. Visitors are presented with a pop-up box promoting users to...
Read MoreTranscontinental Inc. Acquires Lipso
News from above today with the announcement of Transcontinental’s Acquisition of Lipso Solutions. Montreal, May 4, 2010 – Transcontinental is pleased to announce the acquisition of Montreal-based LIPSO, a leading provider...
Read MoreNew Site and Event Announcement
Sorry for the lack of posts but I’ve been quiet lately – I have a new site being lined up and will be moving EmailKarma.net in the next week or two and I’m getting ready to attend and speak at the 2010 IAPP...
Read MoreTwo times the reach
I happened across this joint mailing program today, somewhat by chance, between Shoppers Drug Mart and ESSO. Shoppers is running an event where a consumer has an incentive to spend 75$ on goods in their stores and then become...
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