Getting your SVG right for BIMI

What is BIMI?

BIMI, or Brand Indicators for Message Identification, is a new standard that is designed to allow a brand to specify which logo should appear as part of an email’s avatar. BIMI is dependent on a number of existing email authentication technologies to properly work, to ensure a high level of confidence that the message has been sent by the brand. Thus authentication alignment, SPF and DKIM, and DMARC at enforcement is required. This means a DMARC policy of p=quarantine or p=reject is required.

What is an SVG and why do I need one?

BIMI requires a specific type of SVG (Scalable Vector Graphic) in based on the Tiny-PS standard. This limits many security concerns about the images being used as a tracking pixel or deploying malware as the image is reduced to a very simple version of the full SVG standard.

BIMI compliant SVGs

There are several tools and help guides to help you build your SVG properly but people still seem to be confused or have troubles getting it just right. To help with some of this confusion I made this short tutorial on how to build a BIMI compliant SVG image on your own. Give it a try and if it helps please hit the like button.

For this tutorial you will need:

1 – Your original logo file
2 – Inkscape​
3 – BIMI Group: SVG tiny conversion tool​
4 – Text editor, we will be using Notepad++​
5 – Pyjing installed and the “svg_1-2_ps.rnc” for BIMI