Recently I have noticed that a number of retailers are adding the function to post a message to social networks directly into their email communications… This is great, but the question is “How social is your message, really?”
- Make the relevant sections work with social media not the entire message. Personally I’m more likely to share one item then your entire email.
- Be where you ask people to share. If you link to Twitter – make sure you have an account there and someone that can monitor and is empowered to take action. (example: @ComcastCares)
- Have your customers join you and stay active. The Social Brand Index has an extensive list of Brands on twitter… Is your company listed?