Holiday Observations

Well 2009 is officially here – Happy New Year to you all and thanks for sticking around over the break.

Just a quick post to start of the year with a few things I noticed over the holiday’s regarding email trends:

  1. Lots of discounted offers and free shipping this year,
  2. Good use of “# of days left for shipping/shopping online”,
  3. Some retailers really revved up their email volume the last 5 weeks before the holiday only to go back to their regular mailing practices after Boxing Day,
  4. and Heavy promotion of Online redeemable Gift Cards – Environmentally Friendly and great for last minute purchases – especially if you can send them direct to a friend.

But I think the best tips I received this year came after shipping deadlines were passed and Boxing Day shipping had yet to enter my mind – on December 23… Best Buy and Future Shop – they are actually the same company just different brands – sent out tips for getting the most out of your online boxing day shopping. These tips included:

  • Login now to verify your shipping information is correct
  • Make sure your credit card if up to date and on file for easy shopping
  • Setup Verified by Visa – if your a visa member – in advance and while Visa Support is still working and not swamped
  • Get setup with our rewards program (Best Buy only) so your purchase are qualified in the program.
  • and lastly a reminder that Boxing Day shopping actually started on the evening of Dec 24th, two full days early but only online.

Kudos to the Best Buy/Future Shop team for another great example of relationship building vs. a pure last minute “Sell” to members.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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