Thanksgiving in Canada

Something occurred to me about opt-in relevance, when I received a few Thanksgiving emails from the USA, this week. Many of my email subscriptions, which I am signed up for, are with US organizations; however, my email address and my opt-in information is based in Canada.

It throws me off to receive a Thanksgiving greeting, because the Canadian Thanksgiving is celebrated on the second Monday in October, as our harvest festival; whereas, the American Thanksgiving celebrates the deliverance of the English settlers by Native American peoples after the brutal winter at Plymouth, Massachusetts, at the end of November.

Don’t misunderstand me, I appreciate the warm and gracious holiday greetings, from the USA. It’s a time for celebration in the USA of the harvest and triumph of the pioneer’s human spirit; however, from an email relevance perspective, if I opt-in as a Canadian, shouldn’t I receive a Thanksgiving email in October?

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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  1. Very good point. I had a conversation the other day with a client in England, and I ended the call with “Have a happy Thanksgiving!” and she paused and then said, “We don’t celebrate Thanksgiving.” Needless to say, it sometimes means taking a step back and thinking about your audience. The US has long had what I’ll call for lack of a better word, selfish view of the world, and along that same line, so do American businesses. I think paying attention to your contacts’ preferences, as you said, makes a huge difference especially around the holidays.

    -Kelly Lorenz

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  2. I’ve thought about that as well for my users. I have trouble enough remembering my own holidays though, so to get them all right for everyone else.. =P

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