The Return Path Podcast
Today marks the launch of Reputation Radio, the Return Path podcast.
In this week’s episode you’ll hear George Bilbrey and Robert Barclay discussing our Reputation Benchmark Report and Bonnie Malone sharing a cool email idea from eBay. Future episodes will feature our experts talking about spam traps, mobile marketing, international email trends and much, much more.
It’s short (12 minuites) and contains a number of very intresting pieces of information, around data sources (complaints, bounces, spam traps) and metrics (unknown users – greater then 9% causes issues) at the point of delivery.