The Return Path Podcast

Today marks the launch of Reputation Radio, the Return Path podcast.  

The description of this episode accouding to The Return Path Blog

In this week’s episode you’ll hear George Bilbrey and Robert Barclay discussing our Reputation Benchmark Report and Bonnie Malone sharing a cool email idea from eBay. Future episodes will feature our experts talking about spam traps, mobile marketing, international email trends and much, much more.

It’s short (12 minuites) and contains a number of very intresting pieces of information, around data sources (complaints, bounces, spam traps) and metrics (unknown users – greater then 9% causes issues) at the point of delivery.

Get the Q2 Reputation benchmark reports mentioned in the podcast by emailing
Hat tip: Box of Meat

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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