How not to do things…

Hello from MAAWG! Stay tuned for my wrap up early next week.

This is new to me… I got this in a spam message yesterday, and if there were ever a list of how NOT to do email marketing published, this would be right at the top of the list.

“You are receiving this email because you or someone you know (or a virus) has submitted it to us. You may have been included by mistake. Please accept our apology. To be removed immediately click the link at the botom of this page.”

I would highly recommend if you start your email messages with this or something similar to this that you should really reevaluate your data collection process.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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  1. If you have to send a message like that to your list then you need to delete the list and completely rethink your recipient collection practices.


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