Should I certify my emails?

A great post by Mark today over at Email Marketing Reports, and I’m not just saying that because I was quoted in it. Mark answers several key questions around certified (or accredited) email messages and programs including;

  • What is my current deliverability?
  • How does improved deliverability help?
  • Does certification make sense?
  • Who are the prime candidates for certification?

Mark mentioned there may be more articles related to this topic so keep an eye out for these, I’ll add them to my del.icio.us feed (ensure you get this feed via RSS or email subscription – to the right).

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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