Comments from a far

Found this website kinda of randomly, while researching some PIPEDA information… It talks about several Key factors for marketers when looking to market to Canadians – a report published by Marketing Sherpa.

Some of the tips are very funny; our strong relationship with hockey is mentioned a few times, and the “Looooong” winters – LOL – that we have here and the “Short” summers… Some times I love when things like this are produced and published – makes me smile and wonder where some of these thoughts truly come from.

Any way the key point I have issue with seems to be the idea that PIPEDA and CAN-SPAM are two related law… Guess what – THEY ARE NOTHING ALIKE…

Here are my comments posted to them, in case they decided to moderate them 😉

PIPEDA and CAN-SPAM are about as similar as apples and oranges… CAN-SPAM is a marketing law dealing with the rules, regulations and structures to have a “legal” online marketing program.

PIPEDA is a “PRIVACY” law, and has nothing to do with email marketing or spam… It has everything to do with how you can collect, use, store and maintain Personal information on a Canadian buyer. There are 10 fundamental principles that you need to follow – find them here.

For a Canadian comparison to CAN-SPAM you need to look at Senate Bill – s235 (The Spam Act).

Also for businesses I’d recommend reading the PIPEDA Checklist prepared by 4 leading Canadian Privacy Practitioners:

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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