Q&A | Follow up to comment on Y!

As I was writing a reply to the comment made by DJ on yesterday’s post I realized I had a whole posts worth of stuff to say so I moved the reply to here. DJ asked three key questions:

What are you thoughts on Yahoo! in general?

I love Y! I have been using the same account at @yahoo.com for personal email for the last 10 (maybe more) years and with the latest spam filtering changes my daily spam load inbound has dropped to a handful each day (I might even go as low as a dozen a week). It’s great to see an ISP, the size of Y!, participate and interact with groups like the Email Standards Project to ensure that they are able to render the messages being sent into there users, if only others would participate and listen with this same interest.

Do you see this as a potential issue going forward? An anomaly?

Most ISPs go through times like these, where Technology is being updated/tweaked or all together replaced. Yahoo is a big company with a huge network, small mistakes or changes can have a much larger then expected effect on the general public with network like this.

Do you envision Yahoo! having deliverability issues on and off in the future?

Just like any feature role out there can be issues, I wouldn’t harp on Y! to much about this one as they worked quickly to fix the issue. When dealing with (potentially) thousands of mail servers no matter how fast you work to fix something its going to take time. Time to investigate, time to find a solution and time to implement that solution.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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1 Comment

  1. Matt –

    Thanks for your thoughts. I have to admit, your reply and love for Y! kinda surprised me. I have accounts with Gmail, Y!, AOL, Hotmail, etc, and Y! consistently ranks the lowest (for me) for SPAM filtering, number of “missing” emails, rendering, etc.

    Is it just me?

    I agree that Yahoo! made some (relatively) hasty changes to “fix” their issue, but I wonder why they seemed so non-transparent. I still haven’t seen a real “we messed up” email from them. That stings a bit for me as a user…

    dj at bronto

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