Updates at AOL

Laura from, Word to the Wise, is reporting some new features at AOL including;

AOL’s announcement on the Email Sender and Provider Coalition call that they have begun checking DKIM on inbound email being sent to their domains (AOL.com, AIM.com, Netscape.net and cs.com).

The other interesting piece of information to come from this call is that AOL, is also going to start asking “How do you categorize this messaging stream?” when your applying for whitelisting within their mail services. What this means is that AOL is looking to track metrics on Transactional mail vs. Commercial/newsletter type email entering their systems.

This builds on the SPF authentication tests that AOL has already been using for the last couple of years.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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