THINDATA | New Year’s Email Resolutions

My article in the ThinData Email Strategies is up…

Every January, there are a handful of familiar New Year’s resolutions that you’ll hear around the water cooler – ones that we can all relate to. Similarly, marketers are reflecting on the previous 12 months’ programs to identify ways of improving performance for the year ahead.

Read the full article here and plan your resolutions wisely.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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