Going Viral?

With the holiday ecard season approaching and the ever popular Subservient Chicken still on the loose you need to be prepare your viral marketing program to be a success.

The Agency Blog has compiled a Top 6 things not to do with your viral campaign.

The hit list includes:

  • Don’t be too blatant or shameless with your plug.
  • Don’t post your viral video without getting someone else’s opinion first.
  • Don’t refuse to start over or admit that your viral video is not great.
  • Don’t give your viral video too much or too little attention.
  • Don’t jump in unarmed.
  • Don’t make your video to crude or filthy.

Other great recources for Word-of-Mouth or viral Marketing can be found on the WOMMA WORD Blog or with the video examples from Lee & Dan.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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