CaseCamp 6 – Toronto

Last night was CaseCamp 6 here in Toronto a great night of networking and Case studies.

Presentations were given by:

The focused on the launch and expansion of their “Join the Conversation” program where users can comment on almost every article published to their website. Sounds like some good thought and some cool ideas are going into this product.

Vortex Mobile gave a great case study on Mobile Marketing for Levis during the Virgin Fest Toronto. The over all outcome did not distract from email marketing campaigns which actually makes the idea a great companion program.‘s Lloyd Alter gave a great overview of building an online community and the growing pains of a grass roots organization of 4 people to a global program with 30+ writers and a recient purchase from Discovery

Will Pate, also presented and talked about being a Brand and Community Evangelist. Providing insight into being part of the discussion and monitoring your global brand. Tips; Be Real – people can spot a fake, Be involved – respond in minutes not days or weeks, Be Positive – Negativity only lowers the view point of the average view.

Get out to a CaseCamp event if you can – they are great for meeting people and you may just learn something.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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