Are your ready for Black Friday?
What are you doing to prepare?
Here are some ideas:
- Segmentation; A/B split testing, subject lines, and targeted offers based on client loyalty – try different offers for a Friday segment vs. a Monday segments.
- Coupons for user that register at Point of Sale (make them want to come back again and grow your list while your at it)
- Take care of your customer and their friends
- Personalize your user experience based on their preferences and past interactions
- Never forget your upsell or product recomendations – Tigerdirect does a great job of this when reviewing your shopping cart with a “May we recomend the following items…” by providing three relevent and complementary products.
Have any other ideas on how to be prepared? Email them to contact or leave us a comment.